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Meanwhile eight research projects in Britain were launched last year with £20m of funding, including trials of driverless vehicles in Bristol, Coventry and Milton Keynes, with the government aiming to position the UK as a global centre for intelligent mobility.
As more and more appliances and entertainment devices are equipped with easy-to-misplace remote controls, Philips is aiming to position the iPronto as the one tool you won't want to lose.
Aiming to position Hillsdale as a mecca for conservative thought, Roche started bringing well-known speakers to campus for several week- long series every year.
The changes come as Tilt is aiming to position itself more broadly to the mainstream, beyond the "crowdfunding" niche that's been so buzzed about in recent years.
It's likely that this latest turn is one more step in how Udacity is aiming to position for whatever comes next.
But now that the cord-cutting era is upon us, Twitter aiming to position itself as both the first and the second screen by offering both the video itself and the platform to discuss the streamed content.
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The new body would aim to position itself as an alternative leadership, in the same way that the National Transitional Council did in the weeks after Colonel Gaddafi was ousted from eastern Libya.
The campaign, which has been devised by award-winning creative agency Bartle Bogle Hegarty (BBH), aims to position Guardian Jobs as the forward-thinking job solution for both recruiters and candidates with the new endline 'Smarter People.
Instead of sticking to Mr Surkov's brief, he aimed to position Right Cause as a mainstream party appealing to Russians who see only dead ends at home but are unwilling to emigrate.
Richard Wolffe says the fourth-quarter player in the Oval, who has struggled to figure out whether he's an insider or an outsider, aims to position himself as a statesman.
Le Méridien aims to position itself as the lodging of choice for those who love java with its new Master Barista initiative, placing a dedicated coffee expert at each of its 100 hotels globally by year end.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com