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His campaign has aimed advertisements on different issues at particular cities in an effort to tailor his message to the concerns of voters.
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The new service is intended to expand NetZero's ability to aim advertisements at specific groups.
An alliance of consumer rights groups on Monday pressed Facebook not to aim advertisements at preteen children or track their activities online if it formally opens its site to them.
Lawyers for the tobacco industry have argued that the modern-day executives have changed, that they recognize the dangers, that they have refused to aim advertisements at new smokers.
And HotNorNot now has much deeper user information to aim advertisement at.
But she, too, has aimed specific advertisements at specific states or groups.
Republicans say that Democrats misjudged the president; excluded House Republicans, who in the end were crucial, from negotiations; and aimed negative advertisements at the very members whose votes they needed to override a veto.
Facebook has long reaped the benefits of having access to such data, which helps it aim its advertisements more precisely.
Players in the drug industry began aiming their advertisements at patients, and their goal was to define in the minds of patients not only the beneficial effects of the drugs but also the diseases they were designed to treat.
The ability to aim such advertisements so that they pop up, for example, when a user searches for a particular word, is what makes them so valuable and makes fraud so lucrative.
Mr. Rimer said he believed that Joost would benefit from the spread of high-speed Internet access and from the increasing ability of marketers to aim their advertisements at specific audiences over the Internet.
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CEO of Professional Science Editing for Scientists @ prosciediting.com