"He hasn't changed an awful lot, just added his knowledge with the aim of making us better and helping us improve".
Launched in June 2013 with the aim of bringing "US-style" customer service to the Mexican e-commerce market, Petsy.mx sells a wide variety of pet care products, including premium dog and cat food brands such as Royal Canin, and Eukanuba.
Whatever we do always has, in part, the aim of making us feel good about ourselves.
Perhaps that would achieve the IPCC's aim of convincing us that police response teams are nicer than you might think.
The next government should appoint a specialist housing minister with the sole aim of "getting us out of this fix", he added.
The 2015 Intergenerational Report, released on Thursday, had been pre-announced by treasurer Joe Hockey as a piece of political advocacy, designed with the specific aim of making us "fall off our chairs".
That second, usually unspoken, political fight throws up policies that encroach on basic democratic principles and freedoms and alarmist language that could be seriously counterproductive to the aim of keeping us "safe".
In 1999, that submission explains, Danone had set its sights on the UK market for yoghurt and "Actimel was chosen as lead foot soldier" with the aim of getting us "drinking Actimel every day".
"Now we need to move forward and act to bring in a new manager with the aim of getting us promoted back to where Hibernian belongs, in the top league of Scottish football, from a uniquely competitive Championship.
Quine sees all our cognitive endeavours, whether they involve formulating a new language or making a small-scale theoretical change, as having the same very general aim of enabling us to deal with the world better; all such endeavours have the same very general kind of justification, namely, as contributing to that end.
