The phrase "aging consumers" is correct and usable in written English.
It can be used in discussions related to demographics, marketing, or consumer behavior, particularly when referring to older adults as a specific market segment.
Example: "Companies are increasingly targeting aging consumers with products designed to meet their unique needs and preferences."
Alternatives: "older consumers" or "senior consumers".
While aging consumers may be a niche market, they present a growing opportunity in most industrialized countries.
As Harley keeps most of its focus on its aging consumers, rivals like BMW, Honda and Yamaha are attracting younger customers who seem less interested in cruising on what their old man rides.
Here are some current technology products created for aging consumers: CELLPHONES As growth in the mobile phone market slows because most people have bought one, carriers are looking to expand it by focusing on the specific needs of older consumers.
Now the brand is embarking on an online marketing effort, by Dig Communications, a public relations agency in Chicago, to align itself with aging consumers' predilections for volunteerism and social media.
What will aging consumers want from mobiles?
Aging consumers and harried lifestyles will continue bolstering sales at fast food and casual dining chains.
All it had was Oil of Olay, a small, down-market brand with an aging consumer base.
Finally, a case study is presented on the use of user-centered design (UCD) for the conceptualization of new functional foods for the aging consumer segment.
Food and beverage distinctions like fresh, less processed, local and real will drive this new aging consumer with an underlying current of health and wellness impacting lifestyle choices.
In A. Drolet, N. Schwarz, & Yoon, C. (Eds)., The aging consumer.
Ageing consumers, with their mortgages paid off on their empty nests, are often in possession of considerable disposable income.
