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David Hillis is the vice president of business development for agile content management software company Ingeniux.
These are very exciting times for agile content creators who are able to reach global markets through high-speed broadband, no longer having to go through traditional distribution channels of the analogue world.
With only 100 employees compared to 3000 at Zynga and almost 10,000 at EA, Supercell offers a radically new model for agile content development that has made it the highest grossing iOS game developer with only 2 game titles (versus EA's 970).
Every morning our "Agile Content" team sources thousands of data points to get a real time pulse on what's hot and what's coming.
We have heard of social listening centers created by brands such as Gatorade and Dell -- and we have heard of brand newsrooms with agile content teams for events such as the Super Bowl.
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2014 will only signal the increasing importance of agile, sticky content creation as marketers attempt to win at this battle of content feeds.
These marketers also become more agile with their content, readily adapting it to sales training videos and other new uses that ultimately enhance consumers' decision journey.
Search results were excluded if there was no agile or lean content, they were already covered by the SLR, or they were duplicates pointing to a same web page.
Following the procedure used in the literature review, search results were then split between two authors and non-relevant search results having little or no content discussing agile or lean were excluded.
All of these were built by multidisciplinary agile teams including developers, designers, content experts, policy experts, user researchers and others.
They were well organised and morally agile (innumerable protesters were quite content to denounce Starbucks, the coffee shop chain, and other shops for abusing third-world workers, yet grab a latte from an entrepreneurial street-side stall).
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CEO of Professional Science Editing for Scientists @ prosciediting.com