This new home menu tab is a link to an aggregated landing page that shows you what new things your friends are doing in their profiles.
Imagine if Bebo enabled people to rate/recommend products or places within their own profile and that this information then appeared on their friends aggregated home page i.e social shopping meets social networking.
Which valuation is most "correct?" It's hard to say based on the data that's been available to date, which is mostly just aggregate page view and unique visitor numbers from Comscore and other services.
And when clipping an article for later reading, the extension is smart enough to aggregate multi-page articles into one single page.
But on FriendFeed all the comments are aggregated on one page, and everyone participating sees it all.
For instance, when Schick wanted to advertise razors in the context of things that "simplify your life," iVillage pulled related articles from across the site and aggregated them on one page for the company.
Users will now be able to use a Twitter-like "Follow" system to receive alerts when their favorite DJs post a new mix, and will also be able to see all comments across all of their playlists aggregated to a single page.
The page shows aggregated technology news headlines from other news sources with USA Today's Tech section branding.
In support of New York City's Shakespeare in the Park event, Google Books has created a nice landing page aggregating the complete works of the author.
Local offers, tailored to users' interests, are also aggregated on the "Deal Feed" page.
A large percentage of Russian car crashes are thus captured on video and aggregated on a devoted LiveJournal page that gets more than four million views per month.
