Exact(8)
Significant advertising and marketing changes are continuing at KFC as it dismissed its creative agency of three years, BBDO Worldwide in New York, and shifted the assignment to the Chicago office of Foote, Cone & Belding.
The Kmart Corporation and its broadcast agency of three years, TBWA/Chiat/Day in New York, have parted ways, and Kmart is preparing to hear new creative ideas from several unnamed agencies.
Their half-sketch show, half-sitcom format, in which the trio play an agency of three bicycling blokes for hire to do "anything, anytime", are like Warner Bros cartoons made flesh.
The review comes as Amazon.com parts ways with its American agency of three and a half years, the San Francisco office of FCB Worldwide, part of True North Communications.
The first is Jockey International, dropping its agency of three years, Grey Worldwide in New York, part of the Grey Global Group, because of what they both described as creative differences.
As it turns out, the review, made necessary by Kmart's nasty breakup last month with its creative agency of three years, TBWA/Chiat/Day in New York, has been broadened to include a search for an agency to handle media planning and buying.
Similar(52)
The worst of them required a 7,000-ton 7,000-tonon engineering feat, said Ms. Engle, executive director of Pride, a nonprofit agency of six workers who coordinate the effort.
Denny's, part of the Advantica Restaurant Group, is starting a review on its account after parting ways with its agency of five years, Lowe Lintas & Partners in New York.
The review began in November when Nikon unexpectedly parted ways with its agency of eight years, Fallon Worldwide in Minneapolis, part of the Publicis Groupe.
The review began in May, after Staples parted ways with its agency of two years, Martin/Williams in Minneapolis, part of the Omnicom Group.
Separately, the Unisys Corporation is placing its global account into review, after re-evaluating its relationship with its agency of eight years, the Bozell Group, part of True North Communications.
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