IPA member media agencies employed 4,327 people, with the average agency size being 72.1 employees.
But Ebell's thoughts on agency size and staffing are instructive.
Fast forward 10 years and there are 8,346 people employed in IPA member media agencies, with the average agency size being 99 employees.
The analyses, using fuzzy-set qualitative comparative analysis (QCA), identify several combinations of strategies (varying by the agency size and the novelty of innovation) that managers in risk-averse agencies can use to work effectively around the risks of innovating.
Length of the project: seven months Companies involved: DeviantArt's in-house team and Moving Brands (agency) Size of the team: eight app and back-end developers, four user experience designers, two product managers, two product marketers, one editorial designer and one content strategist.
At the organizational level, attributes that affect the adoption and implementation of innovations include the availability of the necessary staff, financial and other resources [ 5, 7, 8, 12], and agency size and culture [ 5, 7- 12] 12].
The sites were selected to be representative in terms of geographic location, agency size and service type, and included large hospitals in cities, as well as community-based organizations in both urban and rural settings.
Because of the variation in agency size, the number of locations and range of programs (foster and kinship care) provided by some of these agencies, the ten agencies were divided into 18 programs for the purposes of the study: these 18 programs form the study clusters.
"For agencies our size, the whole area of digital, social and content creation is exploding," said Steve Laughlin, chief executive at Laughlin Constable, an agency based in Chicago and Milwaukee that expanded to New York in 2009 through a merger with Partners & Jeary, which became the New York office of Laughlin Constable.
