agencies of record

USAGE SUMMARY

The phrase "agencies of record" is correct and usable in written English.
It is typically used in the context of advertising and public relations to refer to agencies that have a formal agreement to manage a client's advertising or marketing activities. Example: "We have partnered with several agencies of record to enhance our brand visibility and outreach."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

9 human-written examples

The campaigns, in alphabetical order, are as follows, along with the agencies of record.

The New York Times

Two big advertisers have named their first interactive agencies of record.

The New York Times

■ ADT Corporation, Boca Raton, Fla., named new agencies of record for its major accounts, with spending estimated at $30 million.

The New York Times

For the first time in four years, General Motors is changing agencies of record on a principal brand.

The New York Times

AKQA will work with the brands' marketing agencies of record, which are: Anomaly, for Budweiser; Translation, for Bud Light; and Mother, for Stella Artois.

The New York Times

Miller, for example, decided last month to change digital agencies of record, switching to Digitas, part of the Publicis Groupe, from Agency.com, a unit of the Omnicom Group.

The New York Times - Tech

Human-verified similar examples from authoritative sources

Similar Expressions

51 human-written examples

There was no previous agency of record.

The New York Times

Cramer-Krasselt continues as the Bissell agency of record.

The New York Times

Crate & Barrel had no previous agency of record for advertising.

The New York Times

There had been no previous creative agency of record.

The New York Times

■ Big Brothers Big Sisters of America, Philadelphia, selected Glu, New York, as advertising agency of record.

The New York Times

Expert writing Tips

Best practice

Use "agencies of record" when discussing a company's established, ongoing relationships with its advertising or marketing partners.

Common error

Don't assume an "agency of record" handles all aspects of a client's marketing. Their responsibilities can be limited to specific areas like digital advertising or social media.

Linguistic Context

The phrase "agencies of record" functions as a noun phrase, typically used as a subject or object in a sentence. According to Ludwig, it's used in advertising and public relations to indicate agencies with a formal agreement to manage a client's activities.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Formal & Business

40%

Science

0%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "agencies of record" refers to advertising or marketing agencies formally contracted by a client for ongoing management of advertising and marketing activities. It is grammatically correct and most commonly found in news and media and formal business contexts, according to Ludwig AI. The New York Times and Forbes are prominent sources using this phrase. Alternatives include "lead agencies" or "primary marketing firms". A key writing tip is to specify the agency's exact role. Be aware that their responsibility may be just for digital advertising or social media, as not all agencies of record handle all of the client's marketing tasks.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Lead agencies

Focuses on the agency that takes the primary role.

Primary marketing firms

Highlights the marketing aspect and their main role.

Designated advertising agencies

Specifies the advertising function and the act of designation.

Official marketing partners

Emphasizes the partnership aspect and the official status in marketing.

Preferred agency partners

Highlights a selection based on preference.

Main creative agencies

Focuses on the creative aspect of the agency's role.

Exclusive agency representatives

Stresses exclusivity and representation.

Strategic agency alliances

Highlights the strategic nature and alliance.

Trusted agency advisors

Emphasizes trust and advisory functions.

Key vendor relationships

Replaces agency with a more general vendor and emphasizes the relationship.

FAQs

How is "agencies of record" used in a sentence?

The company announced its new "agencies of record" for the upcoming advertising campaign.

What does "agency of record" mean?

An "agency of record" is an advertising or marketing agency that a company has selected to handle most or all of its advertising.

What are some alternatives to "agencies of record"?

Consider using phrases like "lead agencies", "primary marketing firms", or "designated advertising agencies" as alternatives.

How do companies select their "agencies of record"?

Companies often conduct a review process, evaluating agencies based on their expertise, creative ideas, and strategic approach.