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The phrase "ageing consumers" is correct and usable in written English.
It can be used to refer to consumers who are getting older, often in discussions about market trends, demographics, or consumer behavior.
Example: "Companies are increasingly targeting ageing consumers with products designed to meet their specific needs and preferences."
Alternatives: "older consumers" or "senior consumers".
Exact(1)
Ageing consumers, with their mortgages paid off on their empty nests, are often in possession of considerable disposable income.
Similar(59)
While aging consumers may be a niche market, they present a growing opportunity in most industrialized countries.
Here are some current technology products created for aging consumers: CELLPHONES As growth in the mobile phone market slows because most people have bought one, carriers are looking to expand it by focusing on the specific needs of older consumers.
As Harley keeps most of its focus on its aging consumers, rivals like BMW, Honda and Yamaha are attracting younger customers who seem less interested in cruising on what their old man rides.
Now the brand is embarking on an online marketing effort, by Dig Communications, a public relations agency in Chicago, to align itself with aging consumers' predilections for volunteerism and social media.
What will aging consumers want from mobiles?
Aging consumers and harried lifestyles will continue bolstering sales at fast food and casual dining chains.
So, younger generations, take notice because one day you will be the aging consumers.
BoomAgers A purpose-built agency that helps brands seize fast growth through a deep understanding of aging consumers.
It offers an innovative combination of easy-to-use mobile products and connected devices tailored for aging consumers.
Such changes signal that approaches to aging are shifting, and marketing to new aging consumers requires a holistic point of view.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com