Moreover, some differences among the two age groups are prominent, such as that the early-middle-aged consumers show a great interest in knowing the origin of the functional product; while the young adults emphasize on functional foods' convenience and (low) price.
In a recent study, Nielsen determined that boomers account for 38.5 percent of purchases of consumer goods, yet only 5 percent of advertising expenditures are currently aimed at those ages 35 to 64. "Today's middle-aged and older consumers are different than their predecessors," said a post about the study on Nielsen's Web site.
The campaign typically features middle-aged consumers who explain how they have found relief from back pain or arthritis with the painkiller, but for Liquid Gels, BBDO introduced younger people talking about pains like sports injuries.
"If there were high-fashion clothing available for Boomer-aged consumers, their priorities would likely change".
Finally, Chattaraman et al. [5, 6] showed that the implementation of conversational avatars increased perceived social presence in senior-aged consumers.
General Nutrition Centers, the vitamin and supplement retailer, also is stepping up efforts to appeal to middle-aged and older consumers.
Shanghai officials said the melamine turned up in routine inspections in condensed milk and high-calcium milk powder that was marketed to middle-aged and elderly consumers.
Flavorings like chocolate, cherry and peach are clearly not aimed at the typical middle-aged consumer seeking to quit an addiction involving tobacco, and these products have not been proved to be effective in accomplishing that goal.
Sharp's 32-inch LC32GP3U LCD television ($1,000) is tailor-made for a college-aged consumer.
Middle-aged western consumers who are at the peak of their earning potential have been the central plank in the development of the world's postwar economy.
