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"The golden age of spending for the American consumer has ended and a new age of thrift likely has begun," he says.Even before this crisis hit, saving was bound to rise.
"Our consumer research shows that the age of thrift that we're seeing in consumers in the U.S. and Western Europe will continue in 2010, and that consumers will continue to remain very careful about their spending," the chief executive, Indra Nooyi, said in a conference call.
I see winners and losers in the age of thrift, as frugal is the new cool.
In an age of thrift, there is no recession fatigue because you are in a mild one interminably.
John Osbon: We are investigating the idea of "the age of thrift" (El-Arian's phrase, and a good one) and its impact on portfolios.
Similar(53)
A segment on "Leeza" showed Brandenn at the age of five, wearing a thrift-store suit.
Yet a revival of thrift is urgently needed in the developed world's ageing populations.
The paradox of thrift, illustrated.
That is the "paradox of thrift".
America once had a culture of thrift.
Keynesian theory suggests a "paradox of thrift".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com