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This is possible because their customers are not, for the most part, consumers, but mobile carriers, who seek low-cost phones either to make them more affordable to subscribers or to reduce the total subsidy they offer to users by charging a fraction of a phone's price in return for a steady stream of cash from long-term contracts.
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"The problem for mass-market satellite broadband providers like Teledesic and SkyBridge," says Musey, "will be in driving the hardware and services costs down to levels affordable to most consumers, while widening the pipe to support subscriber levels in the millions as opposed to the tens of thousands".
Two recent reports analyse how to add the "next billion" to the subscriber list.In practice, that means finding ways to make mobile phones more affordable to people in the developing world, since most people in the developed world already have phones.
It will be affordable to us commoners.
"There is 6% affordable – but affordable to whom?
Highs: Fun to drive, affordable to own.
"They're easy and affordable to everyone".
EBY subscriptions will be available on a monthly, bi-monthly, or quarterly basis to subscribers, and Vergara says they will be available at an affordable price-point due to the subscription model.
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