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So why do many upscale hotels continue to charge for Internet access while more affordable brands do not?
But more affordable brands have also expanded into Asia, particularly China, which experienced a hotel boom before the 2008 Olympics that has not let up.
Surfing the Net is quite a revelation, for it is there that names like Sonia By Sonia Rykiel pop up as appealing and affordable brands, suggesting that buying online may be the future of these offshoot brands.
While they may have fewer design elements than their premium brands, the consumer is getting a set of standards that is still higher than what are used by more affordable brands".
And she has taken care in recent months to strike the right notes, emphasizing a preference for American fashion designers and announcing plans to use "affordable brands and products" as she redecorates the White House during this recession.
The two met at a local Target, where Ms. Fitos spent an hour walking Ms. Lifka through the aisles and helping her choose two brushes, a blush, an eye shadow palette, a mascara and a few lipsticks from affordable brands like Cover Girl, Maybelline and Wet and Wild for less than $100.
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G.M. created Saturn in the early 1990's as a small affordable brand with friendly dealers and no-negotiation pricing.
Starbucks has for the last year tried to reverse declining revenue by closing stores and recasting itself as an affordable brand for value-conscious consumers.
The $3.95 breakfasts — coffee and an egg sandwich, cup of oatmeal or coffee cake — represent Starbucks' latest effort to recast itself as an affordable brand.
Sarah Walker, who also leads European tours for Backroads, wears hiking or trekking shoes from Quechua, an affordable brand that she said can be found at Decathlon stores across Europe.
In July, Starwood, which includes Westin, Sheraton and St . Regis introduced its Aloft hotel — a more hip and affordable brand modeled after its W Hotel. Starwood is developing more than 90 Alofts in 10 countries, and most of them "are already under construction," Brian McGuinness, the company's vice president, said.
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