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"Parts of this industry – not all – are offering loans without doing any affordability checks and loading costs on to people who simply can't afford to pay – and that's the part of the industry we want to take out," he said.
In April, it introduced tough new affordability checks and limited lenders' access to borrowers' bank accounts.
Affordability checks would be mandatory before a payday loan can be agreed.
There are no rollovers, no cold-calling, no aggressive collection tactics and stringent customer affordability checks.
To meet affordability checks and qualify for mortgages, borrowers have had to raise increasingly large deposits.
We have long called for more responsible affordability checks and better advice.
Affordability checks need to be matched with mandatory real-time data collection and we need lending limits".
They will also be prevented from rolling over loans more than twice, and obliged to undertake more rigorous affordability checks.
"We have long called for more responsible affordability checks and better advice," said Which? executive director Richard Lloyd.
New affordability checks on borrowers had slowed down applications, it said, but had not resulted in lower lending volumes.
It is also worried that payday loan firms are emphasising the speed of the loan over cost and that lenders may be "skimping" on affordability checks.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com