Where would Donatella Versace have been without the rapper yell of "Versace, Versace, Versace" to affirm the brand's street cred after all these years?
"That she will automatically be valued less than every man she'll ever meet?" At the end of the ad, the car brand affirms its commitment to fighting the gender wage gap.
We have also launched the Here's To Change global brand campaign, affirming our role as the change- maker challenging the status quo since the dawn of the mobile phone industry, as well as our mission of continuing to bring change into the hands of people around the world".
There are already examples for foreign ministries to turn to: in the corporate world, organisations use digital technologies to build their brands and affirm their values, interacting with consumers and influencers alike.
For a child with a disability it would be hugely affirming to be reflected by a brand such as Lego.
It discussed Émile Zola and naturalism, made French and Russian literary movements known in Spain, and started an important literary controversy in which she championed a brand of naturalism that affirmed the free will of the individual.
It is an ideal opportunity for Ferrero – which also owns the Tic Tac, Ferrero Rocher, Kinder and Estathé brands, among others – to affirm its values and rehearse its well-established narrative.
The newly wealthy are often desperate to affirm their status by conspicuously consuming the favoured brands of the already rich.
I trust that you will find a more accurate depiction of the true nature of Christianity, contrary to the brand of Christianity that Terry Jones is affirming.
Jean-Marie Schaller, founder and chief executive of Louis Moinet, an independent brand named after Napoleon's watchmaker, would affirm this.
