The phrase "affinity marketing" is correct and usable in written English.
It can be used in the context of marketing strategies that target specific groups of consumers based on shared interests or characteristics.
Example: "The company implemented an affinity marketing strategy to reach out to outdoor enthusiasts by partnering with popular hiking brands."
Alternatives: "targeted marketing" or "niche marketing".
It's Facebook's past "affinity marketing," which enabled marketers to select racial and ethnic groups to directly exclude from marketing efforts, harnessing the power of big data in all of the wrong ways.
Business school professors call this approach affinity marketing.
SOME companies have engaged in affinity marketing, which usually entails selling discounted services through an umbrella organization.
Some scams appeal to veterans' sense of loyalty and patriotism by employing affinity marketing – using military and US related paraphernalia.
Most interesting in the search for new subscribers, so-called affinity marketing could grow in coming years as publishers line up corporate partners who have simpatico customers.
You know you're in hipster Brooklyn when someone who looks like a 19th-century farmer tells you that his line of work is "affinity marketing".
This fall, U.C.L.A. plans to roll out an auto insurance program with American Express Financial Services, which is just beginning to enter the college affinity market.
Its Affinity markets business offers life, health and specialty products, such as travel insurance, through alternative distribution channels, as well as direct to customer marketing.
Consider blogging while seeking your own affinity (market niche) area, with your avid interests and/or special knowledge that you decided upon for the Internet using the affinity list questions and your motivated answers.
He said a bank office in Silver Spring, Md., had an "affinity group marketing" section, which hired blacks to call on African-American churches.
"You've got your communities of affinity, viral marketing, information pricing, users-provide-the-content approach, branding, and Larry Harvey is the very essence of today's iconoclast-savant C.E.O.," said Brad Wieners, 32, editor of the book "Burning Man" (Hardwired, 1997).
