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The phrase "affecting brand" is not correct in standard written English.
It seems to be an incomplete or unclear expression, and without additional context, its intended meaning is ambiguous.
Example: "The marketing campaign is affecting brand perception among consumers."
Alternatives: "influencing brand" or "impacting brand."
Exact(2)
It also plays a role in the public's perception of a company, affecting brand value and market share.
The study models factors affecting brand category choice for generic as well as national brands, and next contrasts them to a new brand category: premium generic brands (PGB).
Similar(58)
We wanted to see how that affects brand.
How do PC price wars affect brand perception? A. Compaq and H.-P. [Hewlett-Packard] are taking all of the oxygen out of the home market.
In influence, which measures how the celebrity affects brand consideration and purchase intent, Murray's median score of 71.93 ranks him with the Los Angeles Clippers star Blake Griffin and Yankees closer Mariano Rivera.
This can affect brand trust, reputation and customer loyalty.
Further, satisfaction positively affected brand attitude, and both satisfaction and brand attitude positively influenced repurchase intention.
Therefore, it could be supposed that strengthening the relationship among entities within a brand community would affect brand community identification.
The size, shape and opening method do affect brand appeal and increase sales.
This research also examines whether customer's value perception of loyalty program truly affect brand loyalty or program loyalty.
This study utilized a pre-test/post-test experimental design to determine whether using popular mobile phone apps affects brand attitude and brand purchase intention.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com