The phrase "affecting advertising" is correct and usable in written English.
It can be used when discussing factors or elements that have an impact on advertising practices or strategies.
Example: "The recent changes in consumer behavior are significantly affecting advertising trends in the industry."
Alternatives: "influencing advertising" or "impacting advertising".
Advertisers, landlords and sign companies say that the slowdown in the national economy is affecting advertising budgets not just for outdoor signs, but for newspapers, magazines and other media as well.
"2008 was a challenging year for the group, with unprecedented economic conditions adversely affecting advertising markets in all of our divisions, particularly in the second half of the year," Montgomery said.
In another indication of just how much the economic slowdown is affecting advertising, most agencies are deciding to spend less money for clients in the so-called upfront market for cable and syndicated programs than was spent before the 2000-2001 season began.
Officials from the trade commission and the Commerce Department, which is preparing its own report about online privacy for release before the end of the year, said that they had not yet seen examples of enhanced privacy measures affecting advertising revenues.
Why would a change of government affect advertising?
The change affects advertising on Google's European sites.
Several analysts said that much would depend on how the economy affected advertising spending in subsequent quarters.
Still, many analysts cut their revenue and profit expectations for Google in recent weeks, amid signs that the slowing economy would affect advertising budgets both online and offline.
"The deterioration in global economic activity is continuing to affect advertising adversely in our markets," said Montgomery, the executive chairman of Mecom.
"It is business as usual but it is too early to speculate on how our current financial situation may affect advertising spending," Ms. Moore said.
Large Super Bowl gatherings around big-screen sets outside of homes shrink TV ratings and can affect advertising revenue, McCarthy said.
