The 10,200 megawatts used today broke a 3-week-old record for the utility, which had such intense demand for power that it issued an advisory urging customers to limit their power use from noon to 7 p.m., when the system is taxed the most.
Amazon, Google, Akamai and many other tech firms have also issued advisories to customers about the bug.
On many Web pages on which it sells books, CD's and other products, an advisory informs the customer that the same product is available used.
Another tried-and-true way to get invaluable feedback from customers is to form a customer advisory board (CAB).
Uber CEO Travis Kalanick stepped down from the business advisory council following customer and employee backlash against his decision to participate.
For that you will have to raise a series B, hire a strong sales team, win the love of channel partners, start your public-facing content marketing strategy, create a top-notch customer advisory board, raise a few larger rounds to reach $100M in annual revenue and establish thought-leadership in CIO forums.
For example, Cisco works with a number of customer advisory groups that meet regularly with senior executives and product developers; Fidelity executives either answer their 800-number consumer phone lines or listen to tapes of the calls; ConAgra Foods product managers make field visits to consumers' homes and to grocery stores.
But consider current customers, former customers, potential new customers, your advisory board, business neighbors in the present and new locations, community leaders, your insurance agent, the post office, and your social media followers.
Microsoft Corp issued an advisory suggesting that customers disable SSL 3.0 on Windows for servers and PCs.
Case studies, customer service, advisory boards and employment interviews are useful mechanisms for reducing the perceived risk in new ventures.
And there are no advisory fees on a customer's first $25,000 under management, and only a fee of 0.25% on assets exceeding $25,000.
