The pro-adviser message comes at a time when buying online for a reduced fee and without using a broker has become the news of the industry.
The Obama adviser's message is surely not that passivity is a foreign policy virtue.
As a university careers adviser, the message had strong resonance and mirrored exactly the approach I – and my colleagues across the sector – would adopt.
"When voters see them together," said Kevin Madden, a campaign adviser, "the message that this is a ticket focused on the future and rising up to America's biggest challenges, it just becomes so immediately apparent".
A couple of years later, Metallo can corroborate his adviser's message: If you are focused, efficient, and lucky, it is possible to strike a successful work-family balance, Metallo says.
On the remaining side sat David Axelrod, the president's senior adviser and message-molder, along with two other White House operatives: Jim Messina, the deputy chief of staff, and Stephanie Cutter, a senior aide to the president.
Dan Corry, the special adviser who messaged party colleagues in Labour's Millbank HQ asking them to dig out anything on the campaigners after suspecting they were Tories, is in Japan to watch England play Argentina today.
Special advisers, "text" messages, horse riding, blackberries… what fruits of the forest have to do with the media is anybody's guess.
Bruce Newman, Bill Clinton's message adviser, was quoted as saying of Obama: "He's all over the place".
"Of course, I am the chief message adviser to the campaign.
Mr. Penn described himself as merely "an outside message adviser with no campaign staff reporting to me".
