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Barack Obama's most influential adviser during two presidential victories has been hired to advise Labour on its 2015 election campaign, ensuring that Ed Miliband will put inequality and the break between family finances and economic growth at the centre of his election campaign.
Barack Obama's election guru has been hired to advise Labour on its 2015 campaign.
No sensible adman would advise Labour to blow half a million quid trying to woo floating voters by plastering billboard sites in marginal seats with monster mugshots of Gordon Brown.
Lord Heseltine, the former Tory deputy prime minister who championed the regeneration of Britain's inner cities in the 1980s, is being lined up by the shadow business secretary to advise Labour in government.
Former chief prosecutor Keir Starmer is to advise Labour on the best way to protect rape victims and abused children from harrowing questioning during court cases.
Mr Starmer, who stood down as director of public prosecutions earlier this year, said he would advise Labour on introducing legislation - if the party won power at the 2015 general election - to give greater protection to vulnerable witnesses in court.
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Matthew McGregor, who is advising Labour on digital campaigning, worked on the Obama campaign in 2012 in Chicago.
10.53am BST David Axelrod, the American political strategist who is advising Labour, has been addressing the shadow cabinet this morning.
SIR CHRISTOPHER FOSTER has advised Labour and Conservative governments since 1965, and was involved in such contentious initiatives as the poll tax and railway privatisation.
Plans for the new body will be overseen by Lord Stevens, the former Metropolitan Police commissioner, who has been advising Labour on police reform.
And Tessa Jowell, one of the architects of Sure Start who is now advising Labour on early years, when asked for a comment, backs her up.
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