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He sums his advice up by saying: "Only after you've rewritten an ad 10 times are you free to say that the first version was the one to go with.
But (and this was their genius) the consultants knew they needed to dress their advice up in order to paint themselves as superhuman business oracles.
They should give safety advice up front, like telling consumers to rinse the rice first.
Now retired, he has a lifetime's canny advice up the sleeve of his Létt-Lopi Icelandic wool jumper.
What if I eat it five times a week?' They should give safety advice up front, like telling consumers to rinse the rice first.
"Making advice up on the fly really undermines the kind of very careful, evidence-driven advice that is given," she said.
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That is, if you follow this advice: look up from your cellphone.
That advice sums up the dilemma the developed countries face in dealing with their debt.
(The advice? Bring up Hopper's secret tryst with a drunken John Barrymore).
Avoid his jargon, is one important piece of advice – make up your own.
With the treatment over, Harald gave me some last sage advice: "Get up and have a good life".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com