The phrase "advertising yielding" is not standard in written English and may cause confusion.
It could be used in contexts discussing the results or outcomes of advertising efforts, but it would need clarification or rephrasing for better understanding.
Example: "The advertising yielding positive results has encouraged the company to invest more in marketing."
Alternatives: "advertising producing" or "advertising generating".
Each column would yield more friends and followers which would produce even more content in an ever-widening circle, and before long, I'd start a place where people would become fans, followed by revenue for advertising, yielding venture funding, an inevitable book deal and eventually, a final sale to a large company based solely on the followers and friends of the column.
So enabling other forms of advertising to act as smartphone-based AR advertising is already yielding results.
Social media advertising opportunities are yielding better-qualified, return on investment results compared to the Google ad network.
Having said that, the examples above show publishers that have gone too far in yielding to advertising pressure.
In 1889 they converted their partnership into a corporation, privately held, and enjoyed good sales despite the panic of 1893 until a new competitor, Sears, Roebuck and Company (founded 1893), began outdistancing Montgomery Ward & Co. in advertising, merchandising, and sales, never yielding its leading position thereafter.
They understood that the science of semiotics and its utilization by advertising, television and cinema was yielding a mine of information about how pictures propagated and perpetuated social and cultural codes.
One CBS official said it was probably inevitable that some companies now advertising on "Without a Trace," the show temporarily yielding its time slot at 10 p.m. Thursdays to "Swingtown," would beg off during the new show's run.
During the conference call, CEO Mark Zuckerberg acknowledged that new services like Gifts are not yielding nearly as much as its core revenue driver, advertising.
Don't expect savvy corporations to stand by idle: For corporations, it means they must tap into this trend and enable their products to be shared, potentially yielding new offers to rent bikes, or even provide advertising on bikes in their neighborhood.
The Bala Cynwyd, Pa., business and consumer lender recently advertised an "Investment Opportunity!" in the Washington Post, offering subordinated "investment notes" yielding as much as 10.57%.
Unilever doesn't advertise these low-end staples, and it distributes the products on a shoestring budget, yielding just enough profit to earn back a reasonable return.
