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However, the latest advertising will appear in more international publications and more Web sites.
The Reynolds advertising will appear in Car & Driver, Field and Stream and Outdoor Life magazines.
Other advertising will appear wrapped around the MetLife building in New York City, at the Grove shopping center in Los Angeles and MetraMarket in Chicago.
Advertising will appear on mobile platforms, other apps and online for both home improvement and music properties, including HGTV.com, DIY.com, iTunes Radio, Spotify and Pandora.
The digital ad buy includes 40 home-page "takeovers" — instances in which only Sony's advertising will appear on a page — on Web sites like Mashable, Esquire, TMZ, ESPN, Pandora and MLB.com.
Starting later this month, radio spots will run on Westwood One, the N.F.L.'s national radio partner, and print advertising will appear in publications like USA Today and Sports Illustrated.
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"We also think it's inappropriate to target vulnerable children with advertising — in a setting where they cannot 'change the channel,' and where the products and services advertised will appear to have the seal of approval of the school or faculty," said David Monahan, manager of the nonprofit Campaign for a Commercial-Free Childhood, based in Boston.
Keyword-based advertisements will appear on search result pages through Google's AsWords advertising platform.
It is anticipated the next full-face advertising campaigns will appear in December and January.
The other part of the deal announced yesterday is more straightforward: Google will sell advertising that will appear on eBay pages outside of the United States.
EBay plans to announce today that it has hired Google to sell advertising that will appear on many pages shown to users outside of the United States.
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