Exact(10)
In contrast to general display advertising whose primary goal is to bring traffic to the website, these self-promotional ads are aimed to highlight specific products and enhance conversion.
In marginal trade-offs between investments in, say, physical capital or advertising, whose returns are more quantifiable, R&D loses out.
Faraci was speaking at a panel called You Are Not a Publicist: Criticism vs Advertising, whose very conceit would have been laughable just a few years back.
Until late last year, ForbesAutos.com, an auto-related offshoot of the financial site Forbes.com, was using the services of eXact Advertising, whose adware is sometimes bundled with free games and other applications.
This was partly because it allowed him to think again about the deeply unsettled time he helped define, when New York was sliding toward near-insolvency, the country was mired in war, disillusionment was profound, and yet there was still a field called advertising whose job was to sell dreams and create desire.
The businessman, Sam Wyly, who recently sold two software companies he co-owned for $7.9 billion, said he and his family had paid for the advertising, whose source had been a mystery in recent days, to highlight environmental issues at a time when the public is paying attention to the presidential race.
Similar(50)
It showed Chester Posey Sr., an advertising executive whose son Chester L. Posey -- also an advertising man and shaper of Exxon's "tiger" campaign -- was the subject of another obituary that day.
By December , 1999 candidates for both parties had bought at least 4,834 in those markets, according to the Advertising Project, whose system does not count cable advertisements.
Crystal also has introduced an advertising campaign whose tagline is "Begin a new story".
He is an advertising man whose office is at 41 Union Square West.
He is an advertising man whose office is at 41 Union Square….
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