In September, the Metropolitan Transportation Authority amended its advertising policy to require so-called viewpoint advertisements to include a disclaimer that they do not imply the authority's endorsement of their views.
"Under the MTA's viewpoint-neutral advertising standards, the agency can prohibit advertisements that violate that standard".
From an economic viewpoint, critics of advertising point to the enormous amount of money involved money that, they state, does not benefit the consumer although he is compelled to pay it.
With insider knowledge of PR tactics, the authors explain how deniers, funded directly or indirectly by industry, use their powers of persuasion in advertising and in factoids and viewpoints planted in the media.
"So Far, Big Brother Isn't Big Business" (May 7) may be an accurate reflection of one narrow viewpoint of the online advertising industry, but it fails to see the forest for the trees.
The negative comments about the advertisement ran rampant on Twitter, but also on 4Chan and Facebook, leading people to create posts that are amalgams of recent tone-deaf ads to prove their valid "WTF?" viewpoints about racism in advertising.
Viewpoints, which has focused on advertising revenues, plans a shift to primarily marketing client services, Moog told Blue Sky Tribune.
However, such a viewpoint is not expressed on the company's website or advertising materials.
Her writing and viewpoints have been featured in the Wall Street Journal, Advertising Age, More.com, and womensvoicesforchange.org.org
President and Founder of Viewpoint Studios in Greensboro, North Carolina, and Look Advertising in New York City, died Wednesday, February 27 , 2008
