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The company also named Mr. McAndrews the senior vice president of a new advertising unit, the advertiser and publisher solutions group.
DMW Worldwide is the direct response advertising unit of Dimac.
Its advertising unit reported losses of $3.3 million for the first nine months of 2003.
That's right: it should merge its search advertising unit with that of Microsoft.
In September, Peter Greenberger also joined Twitter's Washington office after having run Google's political advertising unit since 2007.
Television, too, showed improvement, but the entertainment division, along with the outdoor advertising unit, showed steep drops in operating income.
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Creating a third-party audience validation protocol is on the horizon, as is giving advertisers the ability to run advanced advertising units with interactivity, overlays and the like.
Big brands and advertisers need that, to not have machines take over where and when there advertising units appear.
That has led to original advertising units, including L-shaped ads like the "Southland" ad.
Sitting in his Boston office, Mr. Kasper of Havas counted 10 advertising units on the main page of MySpace Music.
The new company, however, would not have to spin off its advertising units as some had expected.
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