Guest speakers from academia and the technology sector will cover topics including disinformation, polarization, hate speech, political advertising, media transformation, election integrity, and legal regulation of internet platforms in the U.S. and abroad.
While some bemoan the uptick in commercialism, in a vacuum it's neither good nor bad, it's merely a sign of the times, and there's no question this advertising disruption and transformation is being driven principally by demographics, with the millennials driving the bus.
In the freewheeling, free-market world of TV political advertising and the transformation of politics into a product the only suggestion I can offer is: Let the buyer beware.
Probably the most significant creative development of the last few years has been the transformation of advertising into "short-form entertainment," fusing technology and the virtual world with real life events - or what might be called "reality advertising".
Amanda is a digital veteran with 20+ years experience driving digital transformation within advertising, media and technology companies.
These leaders are some of our closest partners in the digital transformation of the advertising industry, and they recognize the increasingly important role Microsoft plays in this transformation.
Mrs. O and Zag are part of a business model transformation in the advertising industry.
(Jell-O 1, 2, 3, anyone?) Advertising fueled this furiously democratic transformation.
Underlying the deals, which total more than $10.5 billion, is a transformation of the advertising world away from traditional media like television, radio and print.
Another trend making all this matching possible is the continuing transformation of Internet advertising into a marketplace of instant decisions, based on what companies know about the user.
"I would not want to tell" that story, he added, but rather supported "another side which wants another story," about the "incredible transformation" of the advertising, marketing and media businesses.
