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"That will come in handy when the advertising task comes up and he [Solomon] has to make a real video," Hewer said.
In series six's advertising task, Team Synergy (no, really) created a multipurpose cleaning product called Octi-Kleen, backed up by a cheese-tastic and spectacularly sexist TV ad.
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The formation of Dotglu reflects the continuing attempts by traditional agencies to provide services that extend beyond general advertising tasks like creating television commercials and print advertisements.
But increasingly, agencies are trying to channel their inner entrepreneurs by pursuing ventures outside the realm of traditional advertising tasks.
Designating Batten & Company as an autonomous unit is meant to signal that BBDO New York is keenly interested in working with marketers in ways that extend beyond traditional advertising tasks like creating television commercials.
The hiring of Mr. Jones by Target came after Target began assigning advertising tasks to agencies on a project basis; among them are Mono, Minneapolis, part of MDC Partners, and Deutsch L.A., the Marina del Rey, Calif., office of Deutsch, part of the Lowe & Partners Worldwide division of the Interpublic Group of Companies.
Among them is Fiverr.com, where people advertise tasks they are willing to perform for five bucks.
This website is an online crowd-sourcing service that advertises tasks that users can complete in return for compensation.
Aware of the potential opposition to financing the computers through the sale of advertising, the task force has been careful to avoid the use of that word, instead using more neutral words of the Internet industry, like co-branding and sponsorship.
Other interventions included mass electronic mail messaging, advertising of the task force initiative, and placing reminder signs on all computers at both sites to complete documentation.
Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says Amanda Richman, President of Digital at MediaVest, in interview with Beet.TV.
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