Much advertising seeks to create fads in conventionalized ways.
The complaint, which also advances a claim of false advertising, seeks damages and an injunction.
That campaign, involving $20 million of print and television advertising, sought to capitalize on national pride in a thriving economy.
The authors quote Christopher Lasch, who back in the 1970s said "modern" advertising "seeks to create needs, not to fulfill them; it generates new anxieties instead of allaying old ones".
The campaign, by AG Worldwide in New York, an agency that specializes in fashion advertising, seeks to change perceptions of the Rockport label as the company embarks on a redesign of its offerings to make them seem less stodgy.
"Mead Johnson's six-day delay in beginning the retrieval process, whether to provide new advertising, seek new counsel, or see to it that there was nothing left in the public forum to collect, was anything but immediate compliance," the order said.
Once you're into ABCe figuring, the bureau's greatly slimmed ruling council is all about advertising executives seeking advertising facts: a shift in emphasis and personnel that automatically throws up questions of its own.
And some expressed concern that the White House would, as advertised, seek to discredit him by presenting him as a Northeastern liberal ideologue, and questioned whether he could improve his often awkward campaign style.
But unlike a creative trend called advertising about advertising, which seeks to entertain consumers by acknowledging its purpose with a smile and a wink, advertising that promotes advertising is typically serious.
