PARIS, Jan . 16- WHEN the European Commission introduced a sweeping plan in December to shake up product-placement advertising standards, the rationale was an echo of a playground whine: They're doing it -- why can't we?
What, pray tell, is the business rationale for advertising expenditures if not to sell?
When it rejected requests for rehearing on the Policy Statement, the Commission supplemented its rationale for the advertising ban.
The rationale for restricting advertising was that these drugs raise consumer concerns in the absence of screening for safety and effectiveness.
Describing and then dismissing the rationale for the advertising restrictions, Chief Justice Roberts used a phrase that seemed to sum up the new majority's view toward campaign finance regulation.
These results point to the limitations of 'protective' messages and advertising literacy and provide policy makers with a rationale for extending the current prohibition of food advertising to young children in the terrestrial media to online environments.
Beyond abortion, Blackmun was instrumental in developing the court's rationale on commercial speech, saying that advertising is entitled to First Amendment protection close to that traditionally allowed political speech.
But if Wills et al. are talking about regulations that affect adults, such as restrictions on advertising or bans on certain flavors, the public-health rationale is not at all clear.
Ranking rationale: Everything else owes its existence and advertising to this show, which began its life as an afterthought to studio mogul Louis B. Mayer's desire to scuttle guilds and labor unions.
CBS is the thrid-largest holding of Goldman Sachs Internet Tollkeeper gitax, on the rationale that a lot of Internet companies advertise on radio and TV to boost brand recognition.
Their rationale is always the same: Though no doubt the advertising was exaggerated, there must be a grain of truth in it.
