The phrase "advertising projections" is correct and usable in written English.
It can be used when discussing forecasts or estimates related to advertising performance, such as expected reach, engagement, or revenue.
Example: "The marketing team presented their advertising projections for the upcoming quarter, highlighting expected growth in digital channels."
Alternatives: "ad forecasts" or "marketing estimates".
Last quarter, the company reported revenues of $181.6 million largely from advertising, missing analysts' projections.
Falling print advertising revenue and projections of continued decline resulted in a paywall being instituted in 2011, regarded as modestly successful after garnering several hundred thousand subscriptions and about $100 million in revenue as of March 2012.
Veronis Suhler Stevenson's projections for advertising gains this year are somewhat more bullish than those by other industry analysts.
For example, the chartered accountant with six years of banking experience will handle the financial projections, the advertising executive with incredible Photoshop skills will design the marketing strategy and graphics, and so on.
Yesterday, a report in The Washington Post raised new concerns that, under Mr. Pittman's direction before the merger, AOL scrambled to make its advertising revenue meet its projections.
Mr. Dauman declined to give a projection for advertising growth in the third quarter.
Nearly every projection for advertising revenue is headed the wrong way.
The advertising bureau's report cites projections from PQ Media, a research firm, that campaign spending in 2012 across all media will exceed $5.6 billion; during the 2010 midterm campaigns, radio received 7 percent of total political spending, according to PQ Media.
Any hope that a torrid start to the year for ITV and other UK commercial broadcasters might lift after the first quarter has been dashed, with early projections of TV advertising revenues down by as much as 20% year-on-year in April, according to media buying agency sources.
They have absolutely no financial incentive to see online video advertising grow and hit the projections because a lot of that will invariably come at the expense of television.
