Exact(14)
For digital media, the pervasive advertising pressure is likely keep growing.
Having said that, the examples above show publishers that have gone too far in yielding to advertising pressure.
In this area, of course, advertising pressure can be considerable e.g., for editorial support of a new product but editors have usually contained it within some limits.
And no wonder, in present circumstances, that 61% would back an inquiry into the relationship between editorial content and advertising pressure.
During the conference call, Mr. Carp predicted an intense retail environment, "and that could mean price cuts and higher advertising pressure," warned Shannon S. Cross of Cross Research, which has a sell rating on Kodak shares.
From my experience of advertising pressure testing and the difficulties of measuring its effects, 50% is the minimum uplift in the advertising appropriation that will get the needle to swing.
Similar(45)
The B2B division is the most sought-after asset, as its revenues have proved better insulated against advertising pressures than the consumer magazines and radio stations.
Mr. Maher's story was about government's potential to chill free speech during war and the redemptive power of television when it is freed from advertising pressures.
With an enviable stable of luxury titles – including Vogue, Vanity Fair and Tatler – Condé Nast finds itself less vulnerable to the advertising pressures on other magazine publishers.
Even as advertising pressures have driven the number of pages down, we've tried to expand our local news.
With overall revenues of $1.3 billion down 2% on print advertising pressures, in its publishing segment, digital revenues were up by 29.3%; in its U.S. Community Publishing division they were up 33%; at USA Today they were up by 37%; and at the company's Newsquest UK division they were up by 10%.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com