The phrase "advertising point" is correct and usable in written English.
It can be used to refer to a specific feature or benefit of a product or service that is highlighted in marketing materials.
Example: "The advertising point of this new smartphone is its exceptional camera quality, which sets it apart from competitors."
Alternatives: "selling point" or "marketing point".
"It's great that advertisers find it beneficial to be in the book from an advertising point of view and when they get editorial credits, but that's no different than any other magazine," Ms. Nelson at Time Inc. said.
"It's an advertising point.
"From an advertising point of view, this is a paradigm shift," Mr. Volpi said.
We're about to embark upon what should be one of the most exciting election campaigns – certainly from an advertising point of view – that we've ever seen.
Critics of Low T-awareness advertising point out that lower testosterone is common among older men, and that it is a natural part of the aging process.
He grumbled that artists would bolt "for a little more money offered by companies whose strongest advertising point is a list of names".
Later, Cadillac added the technology to its print advertising, pointing readers to download the brand's smartphone application to view a three-dimensional model of the car.
Megan McGlynn, a freelance copywriter and founder of Girlsday, a Facebook group aimed at women in advertising, pointed to a posting from a female advertising professional who fell victim to gender bias in her company's expenses policy for an evening work event.
Barry McCaffrey, President Clinton's drug czar, then allots advertising points for segments that convey an anti-drug message -- a scene in which a youth rejects an offer of marijuana, for example, or a passage showing a group of drugged-out teenagers looking like losers.
The opt-in offers you the opportunity to speak exclusively to those who want to see your content and ads, which mean you avoid a few things your other advertising points can't.
Hersh, the Tufts professor, disputed the idea that predictive capacity translates to persuasive advertising, pointing out that political campaigns have a long history of engaging in tactics that don't work particularly well.
