"advertising placement" is a correct and usable term in written English.
It describes the positioning of ads in a specific channel. For example, "We will need to carefully consider the best advertising placement for our product on social media in order to reach our target market."
The market is getting more competitive with the advent of advertising exchanges, which allow advertisers to instantly buy advertising placement across a broad range of Web sites, which pushes down prices that online sites like Yahoo can charge.
First, it can control almost all of the advertising placement and timing itself.
The bridegroom, 27, is a business development manager at DoubleClick, the online advertising placement company.
There is also the problem of advertising: TV audience measurement is still nascent and so advertising placement is mercurial.
SIR —For a publication not unaccustomed to irony, I was surprised at the complete lack of it in your discussion of advertising placement in computer games.
And last week, DoubleClick, the Internet's leading advertising placement company, reported that the F.T.C. was investigating how the company collected and used personal data.
"They have 40 different advertising placements on their home page," he said.
Individual journalists are, in effect, "paid" for advertising placements by greedy physicians.
"Dave consistently pings me with ideas, about which messages he thinks are good, about the advertising placements and the frequency," Mr. Crandall said.
The Covered California exchange is projected to spend $86 million on advertising placements through April 2015, and it has hired Weber Shandwick, a unit of the Interpublic Group of Companies, to develop and produce advertising, and Ogilvy Public Relations Worldwide to help promote it.
The system will also close the loop, allowing management to evaluate both the company's advertising placements and its sales efforts on the basis of their contributions to revenues and earnings.
