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Besides, "we have advertising inside, so why not advertising outside?" Mr. Maron said.
He was interviewed by Andy Plesser, executive producer of Beet.TV, earlier this month at the Beet.TV video summit about video advertising outside of the pre-roll.
Since the beginning of this study there has been some changes in the legislation; in 2005, smoking bans in restaurants, ban of advertising outside stores selling tobacco products and ban of cigarette sales in packets with fewer than 19 cigarettes was introduced.
Next year, Corona Light plans to add a print component and more kiosk, bus and similar advertising outside the home to raise brand awareness, Mr. Sabia said.
Starting next spring with the 42nd Street-Times Square shuttle, passengers will see advertising outside the windows as the train travels between stations.
The device offers marketers an opportunity to use interactive advertising outside the home, particularly in high-traffic locations like airports, hospitals, sports arenas, employee lounges and dormitories.
Similar(43)
Unable to advertise inside, the sponsors must advertise outside, by way of posters and packaging and every other platform at their disposal.
(A number of fighters complained that the new system, which made it impossible for them to advertise outside sponsors on their trunks, would cost them money; the official Reebok merchandise included typos and other embarrassing errors; a well-liked cutman claimed that he was fired by the U.F.C. for criticizing the Reebok deal, which the company tepidly denied).
Spending on technology, advertising and outside advice was cut.
Thereafter sales skyrocketed, and the charismatic Blakely rapidly built an empire without advertising or outside investment.
The measure would also rein in some issue advertising by outside groups in the periods just before elections.
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