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"Pay-per-gaze advertising need not be limited to online advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers and other forms of conventional print media," states the patent, which was discovered by Fast Company.
Media and advertising need to adapt to the new processes, thinking and behaviour that this revolution will engender.
Peter H. Cressy, chief executive of the Distilled Spirits Council in Washington, commenting on the decision, said, "Policies on alcohol advertising need to be based on facts, not on preconceived notions or misperceptions".
Movie-makers now display their availability in their "away from my computer" messages, advertising "need work" or "wrapping up shoot".
But again, it takes time to create reach and frequency, and you cannot forget that fundamental advertising need.
Future policies and regulations on journal advertising need to take account of this imbalance in information.
Similar(53)
No more advertising needed!
Advertising needs to do the same.
A firm that depends on advertising needs to attract valuable consumers.
Advertising needs to catch up with society to the point where this award is redundant.
I wrote last month that advertising needs to become more ambitious again.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com