The phrase "advertising mix" is correct and usable in written English.
It is typically used in marketing contexts to refer to the combination of different promotional tools and strategies used to reach a target audience.
Example: "To effectively promote our new product, we need to carefully consider our advertising mix, including social media, print ads, and influencer partnerships."
Alternatives: "promotional mix" or "marketing mix".
The trick for advertisers today is how to continue to work "print" into the overall advertising mix that includes search, display, branded entertainment, social media and all the rest.
That, of course, leaves mothers out of the advertising mix, even though they presumably have something to say about their children's milk consumption.
"The placement of Nissan advertising is not intended to be a political commentary and there are no plans to change the advertising mix at this time," the company said.
So if they're wondering "What if we changed our advertising mix to X?" they can actually see the likely outcome before spending any money.
That program's aim is to shift the advertising mix to promote healthier dietary choices in ads aimed at those under the age of 12.
The type of bundled selling that Federated Media can do will have a place in any given blog's advertising mix as long as Federated Media can do a better job selling ads to the big brands (which generally require the type of scale and vetting that Federated Media offers).
Last month, by a 5-to-4 vote, the Supreme Court struck down a federal law barring pharmacies from advertising "mixed to order" drugs, pharmaceuticals that have not gone through the usual safety screening.
But Seibel's more interested in eventually getting into advertising, mixing in relevant video content with what its users are creating in a non-invasive way.
This is the paper with the over-exuberant newsstand posters advertising a mix of gossip and politics, news snippets and long features — a palate for the home-bound commuter ("Tube Strike Tonight!") or the politician looking for early reaction to a speech or initiative.
Revenue from advertising was mixed.
The new advertising campaign mixes the heritage of classic Lincolns of the 1950s and '60s, including presidential limousines, with dreamy shots of the new MKZ.
