The phrase "advertising measures" is correct and usable in written English.
It can be used when referring to specific actions or strategies taken to promote a product or service.
Example: "The company implemented several advertising measures to increase brand awareness and attract new customers."
Alternatives: "promotional strategies" or "marketing tactics".
Even if marketers do focus on business results rather than simple advertising measures, they can often be tempted to home in on sales volumes rather than market share or value.
"If the SBS advertising measures in the bill are not passed before the end of this financial year, SBS will need to find other ways to achieve the necessary savings, which it has indicated may involve reductions in programming and/or services," Turnbull said.
"If you have content that is engaging -- if people feel positive about it -- it positively influences all of these advertising measures," Gielan said.
Sherman, L. & Deighton, J. Banner advertising: measuring effectiveness and optimizing placement.
Nielsen's "people meter" survey, the basis for all national television advertising sales, measures only home viewing.
Results indicate moderate effects of interactivity and vividness on social presence and, indirectly, involvement that in turn have strong effects on traditional advertising effectiveness measures.
For instance, the Conference Board's index of help-wanted advertising, which measures demand for workers, fell from 82 in July 1995 to 58 last month.
Barb, which is funded by the BBC, ITV, Channel 4, Five, BSkyB and the Institute of Practitioners in Advertising, only measures viewing in private households.
The recommendations embrace a range of initiatives, some of them untested — like federal curbs on junk food advertising — and measures like soda taxes that have been effective in reducing soda consumption.
Unlike traditional cost-per-impression, cost-per-click, or cost-per-download advertising, SmartMoolah measures actions after the click.
Develop tobacco retailing and advertising exposure measures for each secondary school pupil participating in the study based on a weighted average of tobacco outlets in the buffer surrounding their school and home environments and exposure index scores calculated for each retail outlet using baseline audit data.
