Long-term, federally financed studies have shown that the more alcohol advertising kids see, the more likely they are to drink.
"These new rules reflect changing media habits and reinforce a regime which has already greatly reduced the advertising kids see for sugary, fatty foods.
Might this new startup generation of advertising kids in Brazil find an answer?
I didn't know where to go if I wanted to buy some food," he chuckles, "although there was a lot of people advertising which kid you could go to to buy acid.
While the FCC does not have jurisdiction, despite the fact that some of the programming on the service is repurposed from television, the complaint cites some of the FCC's rules, noting that the FCC calls this kind of advertising to kids "unfair" and cites psychiatric studies demonstrating that kids lack the ability to tell advertising from programming.
Apple has been working to better cater to the needs of those kids and their parents, too, in part because of federal regulations around advertising to kids and collecting of personal information, but also because it holds itself responsible for providing a certain kind of experience – one that doesn't allow for mature or violent content to be placed in front of children's eyes.
Advertising trains kids to choose foods based on celebrity, not based on what's on the package".
(As an aside, the UK has a total ban on junk food advertising during kids TV programmes – no such law currently exists in the US).
They conclude that while regulating junk food advertising to kids may face all sorts of political opposition, like this bill to end "attack ads" against junk food, the First Amendment shouldn't stand in the way of tailored restrictions.
Advertising to kids on TV is a fraught business – even if you're within the letter of all the laws, there are still public shaming campaigns by lobbying groups and savvy competitors when, for example, Nickelodeon advertises sugary cereals.
