The phrase "advertising jargon" is correct and usable in written English.
It can be used to refer to specialized language or terminology commonly used in the field of advertising.
Example: "The presentation was filled with advertising jargon that made it difficult for the clients to understand the key points."
Alternatives: "marketing terminology" or "promotional language".
But advertising jargon back then was probably pretty similar to the fragments heard here, like "the guarantee you've been waiting for".
The similarities are aplenty, starting with their mutual obsessions over advertising jargon, Valley Girl lingo, and tweaky, amphetamine-like pacing.
Drawing on folk, blues, country, R&B, rock'n'roll, gospel, British beat, symbolist, modernist and Beat poetry, surrealism and Dada, advertising jargon and social commentary, Fellini and Mad magazine, he forged a coherent and original artistic voice and vision.
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We disparaged modern and incomplete forms: gormless and garbled jargon, graffiti, advertising, text-messaging.
LIKE much else on the Internet, online advertising is full of jargon.
The advertising man David Ogilvy wrote, "Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally.
"At this point, we're keeping an eye on the DirecTV situation and the upfront market," he added, using industry jargon for the coming advertising sales.
Most branding experts come out of advertising or marketing backgrounds, and in fact their methods, tools and jargon usually reflect those disciplines.
Possibly the earliest declaration that "sustainability is dead" was by Alan AtKisson in 2006, and in 2010 Advertising Age included "sustainable" in its "jargoniest jargon" list.
As a senior account manager on the Hershey Kissmobile program, Dan Brice of Marketing Werks, a Chicago advertising firm, can toss out plenty of marketing jargon, but he also has personal experience where the razor meets the road.
