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The phrase "advertising itself" is correct and usable in written English.
It can be used when discussing the nature or characteristics of advertising as a concept or practice.
Example: "The effectiveness of advertising itself is often debated among marketers and consumers."
Alternatives: "advertising per se" or "the act of advertising".
Exact(57)
Eton is adept at mocking and advertising itself simultaneously.
Eton is adept at mocking and advertising itself simultaneously.
It has been used to sell ever since the dawn of advertising itself.
Associating products with certain values is a tactic practically as old as advertising itself.
First, advertising overkill has started to ricochet back on advertising itself.
Mongolia, meanwhile, is advertising itself as "the Saudi Arabia of coal".
Thus, he arrives at a peculiar point where his artwork appears to be advertising itself.
Agency executives also complained that Google remained aloof, spending hardly anything on advertising itself.
Similar(3)
Cosmedicine does not advertise itself as antiaging.
Google, for instance, advertises itself in newspapers and trade publications.
It now advertises itself as the "Gateway of the Americas".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com