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A wave of television advertising is set to whip up interest.
Political spending on television advertising is set to hit $3 billion for this year's Congressional elections, breaking all previous highs, and political ad buyers from both parties have expanded their ad placement to focus on voters watching prime time.
In-game advertising is set to grow to a $2 billion industry by 2012.
Once your advertising is set up, your lead buyers are in place and your software is configured -- your business becomes completely automated.
Mobile advertising is set to leapfrog in-app purchases to move from third to second place in the revenue hierarchy by 2018, as app developers rebalance their business models to capture new opportunities.
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WPP, the world's biggest advertising company, is set to hold its annual meeting in Dublin next week.
The magazine says that after achieving a near 80% year-on-year rise in revenues, mostly due to advertising, MailOnline is set to generate almost £30m this year.
The Olympic torch is on its way to London, but a Czech advertising campaign is set on getting Britons to flee their homeland this August and instead take part in "the Prague Games," with events including "Kafkarate" and "Heavyweight Shopping".
The online advertising business is set to follow up its purchase of the mobile ad firm Greystripe with a $295 million purchase of a personalized ad company, Dotomi, TechCrunch reports.
And Yahoo actually has an advantage here because it's advertising system is set up to do that.
The cost of advertising, too, is set to rise over the course of the next year.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com