The minimum time period between the starts of two consecutive advertising events is defined as: T_{text{advEvent}}= text{advInterval} + text{advDelay}, where advInterval is an integer multiple of 0.625 ms in the range of 20 ms to 10.24 s and advDelay is a pseudo-random value with a range of 0 to 10 ms generated anew for each advertising event.
For those unfamiliar with the term 'native advertising,' it is defined as ad strategies that allow brands to promote their content into the endemic experience of a site in a non-interruptive, integrated way (see the native ad market breakdown here).
Native advertising on "Closed" platforms is defined by brands creating profiles and/or content within a platform, then promoting that content through visually-integrated, content-driven, choice-based ads within the confines of that same closed platform.
Native advertising on these "open" platforms is defined by the fact that brand content can live outside of the site, and can be distributed across multiple platforms through native ad formats.
"For most of the last 200 years, advertising has been defined in tandem with journalistic content," said Randall Rothenberg, president and chief executive at the Interactive Advertising Bureau, which is holding its MIXX Conference and Expo 2013 during the first two days of Advertising Week.
His fellow superstars were defined by advertising: Jordan was the disembodied corporate icon, Barkley the marketable rabble-rouser, Kobe the stylish enigma, and LeBron the bland powerhouse.
"Denmark is a prison," Hamlet declares early on, and if you consider this in terms of contemporary consumer culture, the bars of the cage are defined by advertising, by all the hectic distractions, brand names, announcements and ads that crowd our waking hours.
Then, these charges could be defined as advertising fees on any Twitter user that has more than 250,000 followers.
In many ways, Don Draper is the incarnation of advertising itself: the lie that we are defined by things, that we derive meaning from what we consume.
In their upcoming book, What's Mine is Yours, Rachel Botsman and Roo Rogers argue, "[I]n the 20th century of hyper-consumption we were defined by credit, advertising, and what we owned, and how in the 21st century of Collaborative Consumption we will be defined by reputation, community, and by what we can access".
