The phrase "advertising inventory" is correct and usable in written English.
It is typically used in the context of marketing and media to refer to the available space or time for advertisements that can be sold or utilized.
Example: "The company is looking to increase its advertising inventory to accommodate more clients and maximize revenue."
Alternatives: "ad space" or "advertising space".
The company works with a wide range of mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue.
Under the terms of the agreement, Fox Interactive will continue to sell banner advertising to large advertisers, but any unsold display advertising inventory will be offered to Google, which has the right of first refusal.
Owning and enabling supply means having unique and/or enabling access to advertising inventory connected with the valuable audiences advertisers need to reach.
The unit will control $500 million in advertising inventory across all of the network's platforms.
Disney will sell the advertising inventory and split part of the revenue with YouTube.
In her opening talk, she said, "We must not trade our advertising inventory like pork bellies".
In both cases, HuffPo sold the entire first year's advertising inventory before launch, making them profitable from the start.
Analysts say the site has struggled to sell out its advertising inventory amid the rapid gains in traffic.
Spearheaded by the Guardian, Pangaea brings together CNN International, the Financial Times and Reuters as founding partners, with The Economist also providing access to advertising inventory.
By doing so, the company could provide its own search technology and use its DoubleClick display advertising subsidiary to service Yahoo's advertising inventory, this person said.
"Unlike other media, digital media can do everything because, by definition, you have global reach and theoretically unlimited programming and advertising inventory," Mr. Rothenberg said.
