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In contrast to rivals like the Gannett Company and the Tribune Company, Knight Ridder does not own television stations, which have reported more ads this year as political advertising increases before the November elections and some corporations increase spending.
This interplay is positive because the negative direct impact exerted by advertising on welfare is outweighed by the positive effect associated with the fact the publicly owned platform's advertising increases the size of the private platform audience, which is socially profitable if the quality differential of the publicly owned platform is small (compared with (k)).
Further, telephone surveys face recruitment challenges as telephone advertising increases.
3 Both sides of the argument assume that direct to consumer advertising increases use.
Studies of adults suggest that POS advertising increases impulse cigarette purchases [ 11].
There is also evidence that exposure to tobacco advertising increases susceptibility to smoking [ 12], and therefore potentially smoking uptake.
Similar(51)
Advertising increased markedly after that.
Display advertising increased 14 percent to $635 million.
Sales of display advertising increased 14 percent.
In 2000, consumer advertising increased 31.5percentt.
In the third quarter, branded advertising increased 20percentthethe company said, and search advertising doubled.
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