The phrase "advertising function" is correct and usable in written English.
It can be used in contexts discussing the role or purpose of advertising within a business or marketing strategy.
Example: "The advertising function of our company is crucial for reaching new customers and increasing brand awareness."
Alternatives: "promotional role" or "marketing function".
While it may be more of a Marketing or Advertising function for some companies, I lead a significant Engineering team, as well as a transformation group.
Jørgensen et al. (2000) distinguished between the retailer's and the manufacturer's advertising expenditures and used an advertising function that was influenced by both types of advertising expenditures.
Also, we analyzed male nocturnal song with special focus on repertoire size, repertoire composition, and the sequencing of songs as possible candidates for the advertising function of male song.
And then there are the public-relations and advertising functions.
On Dec. 26, NetZero, based in Westlake Village, Calif., filed suit claiming that several advertising functions of Juno's Web site violated its patent.
"Will Google also turn off its scanning and behavioral advertising functions for its other services such as YouTube in a school setting," Shear continues.
"If you work at a small agency that depends on traditional advertising functions, such as creating ads, buying media and creating collateral pieces, you're losing the ability to earn your living".
In my mind, PR and advertising functions have clear lines of distinction even in digital, but the line between PR and advertising agencies is becoming blurry.
Primack reports that ATD won't share any content and 'certain' advertising functions with the Journal, but that Mossberg will also leave his column.
I want to commend Facebook for listening to the Congressional Black Caucus and other concerned organizations and removing advertising functions that could facilitate racial discrimination in housing and other areas.
Whereas many of these companies once had separate teams handling digital advertising and traditional advertising functions, the technology is becoming available to orchestrate these disparate programs and deliver more personalized campaigns.
