The phrase "advertising frequency" is correct and usable in written English.
It can be used when discussing the number of times an advertisement is shown to a target audience within a specific time frame.
Example: "To maximize brand awareness, we need to analyze the advertising frequency of our latest campaign."
Alternatives: "ad exposure rate" or "advertisement repetition rate".
Moreover, advertising frequency was significantly influential, too.
However, in addition to brand image and spokespersons, advertising frequency that can impress general populace is also a factor to affect the consumers' attitude to the advertisement.
This paper discusses not only the effect of brand image and spokesperson's credibility but also the effect of advertising frequency on consumers' attitude.
These food products were selected based on their advertising frequency as determined through a content analysis of TVFA data on Malaysian free-to-air channels collected between September and October 2012 [ 34 ].
The big studios, like Vivid and Digital Playground, have turned to a subscription model, charging monthly fees for access to their Web sites and advertising the frequency with which they add new clips.
In a subsequent analysis, we repeated the Poisson regressions with advertising contact frequency being parsed into tertiles to account for the skewed distribution of tobacco advertising contact and to replicate the approach used in our previous analysis.
In an e-mail message, Rhys Hurd, a spokesman for Ofcom, said that 648 kilohertz, which was recently given up by the BBC World Service, was available, but that "even if we did advertise the frequency for use within the U.K., either at a local or national level, there can be no guarantee that Radio Caroline would win the license.
The campaign follows a study released by Collective in March, based on Nielsen data, that found that "advertising reach and frequency opportunities are no longer defined by TV and traditional TV" time categories, like prime time, "but instead are spread across multiple devices and are defined by the consumer's preferences, even relationships, with each device".
While these metrics are vital for understanding the true effectiveness of online advertising, reach and frequency (R/F) metrics are also important tools for media planning and analysis.
An FM transmitter broadcasts "Picktown Lights," a loop of 13 Christmas songs, on a frequency advertised by signs on the lawns, with lights on all the houses blinking and pulsing in accompaniment.
If they receive at least a WSA frame from a nearby provider, in order to join the BSS during the subsequent service channel interval they simply switch on the SCH frequency advertised in the WSA and start to exchange data with the provider.
