The phrase "advertising format" is correct and usable in written English.
You can use it when referring to the specific style or structure of an advertisement, such as its layout, design, or medium.
Example: "The advertising format for this campaign will include both digital and print media to reach a wider audience."
Alternatives: "ad format" or "advertisement style".
Facebook is rolling out a new advertising format called Sponsored Stories, which allows advertisers to prioritize content from the News Feed by turning your Facebook activity into promoted content.
Unlike Skimlinks, Struq respects the moat between editorial and advertising, but again they're growing fast as advertisers and media owners desperately leap on the new advertising format.
AOL hopes the purchase will bring scale to its suite of advertising tools for advertisers, agencies and publishers, including the company's new Project Devil display advertising format – which it intends to roll out across all AOL Media sites by March 31 , 2011
What happened?" "That was an immersive advertising format, Sonny.
But Mr. Hurley rejects inserting commercials in front of video segments, an increasingly common advertising format.
Publishers might build a revenue ledge through innovation of the advertising format, but the confusion that makes it work often diminishes the host publication's credibility.
But as the industry experiments with advertising formats, advertisers and publishers are aware that they need to be sensitive about how far they can go before alienating Web users.
Ms. Robinson said the company was experimenting with different online advertising formats to attract advertisers.
The user, he went on, could use "better, more intelligent filtering," while the advertiser needs "smarter, more flexible advertising formats".
This is "an integrated video ad tech and emotion analytics platform providing ad serving solutions, trading solutions and advertising formats to both publishers and advertisers".
Linda A. Goldstein, a partner and chairwoman for the advertising, marketing and media division at the law firm Manatt, Phelps & Phillips, said there was "mild concern" among advertisers about the potential for government regulation of native advertising formats, adding that "there has been lots of talk within the industry about setting self-imposed guidelines".
